Here are the technical duties for a logo, symbol and wordmark.
Logo
- Must be scalable and reduce and enlarge well. Reducing a logo is usually more challenging than enlarging it.
- Must look good at 1 inch high in print and 100px high on screen.
- Must render well on various surfaces and in various mediums.
- Is most flexible and adaptable when the height and width are nearly equal.
Symbol
- Must fully express the essence of the owner.
- Must never conflict with the owner?s desired reputation.
- Must feel good in your gut.?
Word Mark
- Must be readable when 1 inch high in print and 100px high on screen.
- Style must never conflict with the owner?s desired reputation.
- Must feel good in your gut.?