Here is how you often hear marketing simplified by experts:
- Get your name out there! (ok, become known, but for what?)
- Go after your niche (well of course! nothing is for everyone - who are your raving fans?)
- Have a consistent brand presence (yes, consistency is the foundation for establishing your integrity)
- Go viral (this one really feels yucky to me, how bout you? when news travels by word-of-mouth it is the sign of success — why associate success with disease? I prefer to call it “making friends.”)
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The Competition
I’m not a big fan of inspecting your “competition” in order to figure out how to “position yourself in the market.” It just doesn’t make any sense to me.
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I have a theory about ideas.
I think God/the Universe/Great Mystery offers these ideas to people who can pull them off. Then if that person resists rising to the opportunity, the idea looks for someone who is more receptive. (more…)
(This is Part 5 in a five part series.)
The Reset Button in Business
Lastly, I love the concept of the Reset Button. To me this is akin to the “Do-Over” often shouted on the playground. (more…)
(This is Part 4 in a five part series.)
Centrally Manage Complexity
“If those [little problems] spread out like a virus and live in everybody’s [practices],
it’s a much bigger maintenance problem down the road.
If we can aggregate as many of those problems in one place, we’re better off.”
- Nate Koechley
Now this principle is all about minimizing work by bringing like things together. If your to-do lists are scattered about in different locations, it is rather difficult to sort out your priorities among all of them. (more…)
